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Understanding Business Development

NPTEL-NOC IITM via YouTube

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Overview

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Explore the fundamentals of business development in this 38-minute video lecture from NPTEL-NOC IITM. Gain insights into the domains of business development, the business development process, and strategy. Learn about the course themes, structure, and unique features while developing capabilities in this field. Understand the distinctions between sales, marketing, and business development, as well as various types of businesses. Delve into the selling process, marketing process, and business development process, and discover the responsibilities associated with business development roles. By the end of this lecture, acquire a comprehensive understanding of business development strategies and their implementation in real-world scenarios.

Syllabus

Intro
What is Business Development
Course Themes
Course Summary
Course Structure
Unique Features
Developmental Capabilities
Business Development
Learning Outcomes
Sales Marketing and Business Development
What is Business
Types of Businesses
Other Insights of Business Development
Responsibility of Business Development
Selling Process
Marketing Process
Business Development Process
Strategy

Taught by

NPTEL-NOC IITM

Reviews

5.0 rating, based on 3 Class Central reviews

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  • Anonymous
    The Business Development Certificate program has been an enriching experience that significantly enhanced my professional knowledge and skills. The course structure was well-designed, covering key aspects such as market analysis, client relationship management, and innovative growth strategies. Practical case studies and interactive sessions helped bridge the gap between theory and real-world applications. I especially appreciated the focus on problem-solving and strategic thinking, which are vital in today’s competitive business environment. This certificate not only boosted my confidence but also provided me with valuable tools to pursue future opportunities in business development with clarity and determination.

  • Profile image for Angela
    Angela
    Good understanding of Sales vs Marketing vs BD. The slide, with his explanation, makes the intro course easier to understand. It is like a brush-up on what you already know.
  • Profile image for Ismael Mendes Sitoe Ratibo
    Ismael Mendes Sitoe Ratibo
    Muito bom , aprendi rápido com um docente atento aos detalhes e com uma forma clara de explicar detalhadamente como a estratégia de negócio funciona
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