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Shopify Ecommerce: Marketing Strategy

via LinkedIn Learning

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Overview

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Find out how to leverage Shopify for a successful ecommerce marketplace.

Syllabus

Introduction

How to build your Shopify store for success

1. Ecommerce for Shopify: The Basics

Optimizing product listings on Shopify
Creating Shopify social media campaigns
Building a Shopify SEO strategy
Leveraging Shopify CRM integrations

2. Ads for Shopify: Advertising across Social Media Channels, Google, YouTube

Ecommerce social media ads
Google product listing ads
Ecommerce YouTube video ads
Retargeting ads for Shopify

3. Ecommerce: Using Amazon and Shopify Together

How to integrate Amazon and Shopify
How to optimize Amazon listings for ecommerce
How to leverage the Amazon fulfillment center
How to enable Amazon Pay for ecommerce

4. Ecommerce Platforms: Exploring Other Platforms

SamCart for ecommerce
Linkpop
Comparing ecommerce platforms
Payment gateways for ecommerce

Conclusion

Launching your Shopify store

Taught by

Sam Dey

Reviews

4.8 rating at LinkedIn Learning based on 120 ratings

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