Shopify eCommerce: Social Media Ads for Sales Success

In this advanced course, instructor Rihab Seb guides you through managing, analyzing, and scaling Facebook and Instagram ads for sustainable growth. Learn how to make data-driven decisions that boost performance and reduce wasted spend. Once your campaigns are live, the real work begins! What you'll learn: - How to track performance with Facebook and off-platform metrics - A full campaign analysis framework with downloadable worksheets - How to build and structure effective retargeting campaigns - Smart strategies for scaling your best-performing ads - How to troubleshoot, refine, and improve results over time This course is perfect for intermediate advertisers or anyone already running ads. With clear frameworks, optimization strategies, and expert walkthroughs, you’ll gain the confidence to manage your campaigns like a pro—and get better results with every dollar you spend. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Taught by eCommerce strategist Rihab Seb, this course walks you step-by-step through setting up your ad infrastructure—from Business Manager to campaign creation—while introducing you to the core concepts behind effective online advertising. By the end of this course, you’ll understand the essential foundations of running successful Facebook and Instagram ads for your Shopify store. What you'll learn: - How Facebook Ads work and how they compare to Google Ads - Whether Facebook Ads are right for your business - How to build an eCommerce sales funnel that converts - The impact of the iOS 14 update and how to adapt - How to properly set up and structure your ad account Designed for beginners and early-stage advertisers, this course combines strategic insights with tactical how-tos. With templates, checklists, and campaign worksheets included, you’ll walk away confident and prepared to launch your first Facebook ads campaign the right way. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.