Visual Content Creation for Social Media & eCommerce Brands

Taught by eCommerce strategist Rihab Seb, this course walks you step-by-step through setting up your ad infrastructure—from Business Manager to campaign creation—while introducing you to the core concepts behind effective online advertising. By the end of this course, you’ll understand the essential foundations of running successful Facebook and Instagram ads for your Shopify store. What you'll learn: - How Facebook Ads work and how they compare to Google Ads - Whether Facebook Ads are right for your business - How to build an eCommerce sales funnel that converts - The impact of the iOS 14 update and how to adapt - How to properly set up and structure your ad account Designed for beginners and early-stage advertisers, this course combines strategic insights with tactical how-tos. With templates, checklists, and campaign worksheets included, you’ll walk away confident and prepared to launch your first Facebook ads campaign the right way. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Your instructor Martin Perhiniak, states: As a graphic designer, most of the designs you work on will end up being flat. Not in the sense that they won’t look good, but in the literal sense: they will be printed on sheets of paper, fabric, or displayed on flat screens of TVs, monitors and mobile devices.So you might be wondering how we can even talk about space without three dimensions, but we can! Besides the width and height of your artwork, to create compelling designs you will need to also imply depth. In this course we will cover that can help you to make your designs inviting, engaging and spacious. We will also analyze hundreds of amazing designs from all areas of graphic design to help you easily visualize and understand all the terms and rules that are covered in the course. What will you learn from this course: We will cover crucial design principles and techniques including: * Overlap and Overlay * Perspective * Negative Space * Proximity * Shape and Form * Texture * Leading Lines * and so much more. By the end of this course you will be ready to take on any creative projects with confidence knowing that you will make an impression as a seasoned professional clients will love to come back to and endorse. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services * Practical advice with invaluable industry insight This is not an abstract, in-theory course at all, but a very practical one. As a professional freelance designer myself I, Martin Perhiniak, will give you all my 20+ years of experience of managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”