Graphic Design for Digital Campaign Assets

From instructor Martin Perhiniak, this course is an in-depth guide on web and digital design techniques, products, workflows and terminology. Do you ever find yourself admiring beautifully designed websites, a unique tab bar in a mobile app, a fun icon or a cool animation of a logo? Do you appreciate easy, intuitive navigation, the clear, well-thought-out experience that just feels at home at first sight? If you do, and are interested to learn the underlying principles and practices behind it, I would like to welcome you to this part of my Design Theory Series, where we take a deep dive into the field of Web and Digital Design! This specialized sector is one of the most in-demand and high-earning fields in Graphic Design, and for a good reason. As the digital world takes a major role in our lives, businesses seek to create a personal, welcoming environment for their audience. And no matter how great the content is, how useful the functions are, the way they are displayed and organized will make or break the experience. And this is why your knowledge of web and UX design can be so valuable. Who is this course for? Whether you are an aspiring graphic designer or anyone from front-end developers to marketing professionals working with websites, applications or online marketing elements, this course will give you the underlying principles and best practices to create pleasing, harmonious sites and a great overall user experience on any digital interface. What we will learn in this course * Learn essential rules and principles of User Interface Design and User Experience Design * Avoid making easy mistakes when adjusting to different screen sizes * Learn best practices for App, Icon, Social Media, Presentation and Digital Publishing design * Understand how Design Systems and Banner Ad campaigns work * Master the best practices of effective website and app navigation * Learn the professional usability guidelines that will make your app easy and enjoyable to interact with Mastering by visual examples: Just like in the other courses in my Graphic Design Theory Series, we will analyze hundreds of web and digital design projects to give you a solid understanding of the important rules and terms you need to be familiar with as a web/digital designer. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies Practical advice with invaluable industry insight: This is not an abstract theory course at all, but a very practical one. As a professional freelance designer myself, I, Martin Perhiniak, will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”

If you're ready to level up your InDesign workflow and already know your way around the basics, this course is the perfect next step. Whether you're self-taught or coming from my beginner class, Kate Silver will take you to explore advanced preferences, optimized workspace setups, and powerful styling tools that will seriously boost your design speed and precision. By the end of this course, you’ll know how to: * Master Paragraph & Character Styles for professional consistency * Use advanced bullet styling, emoji bullets, and nested styles * Set up smart workspaces, auto-activate fonts, and save to CC Libraries * Design restaurant menus, flyers, and QR code layouts with flair This is for designers who want a more efficient, pro-level way to work in InDesign — especially those who want to build real-world, portfolio-ready projects as they go. You’ll get access to free templates and exercise files to follow along step by step. To be successful, you should already be familiar with Adobe InDesign basics — either from experience or by completing my beginner course. Instructor bio: Kate Silver is a graphic and shoe designer, Top Teacher on Skillshare, and instructor at the UK’s leading Adobe training center in London. She creates beginner and advanced courses on design software including Adobe Photoshop, Illustrator, InDesign, Canva, and more. With experience designing for brands like Jimmy Choo and Sophia Webster, Kate brings hands-on expertise to her classes, making complex tools simple and accessible. Her lessons focus on clarity, practical projects, and smart shortcuts to help students build real skills with confidence.