Design Theory Principles for Print and Digital Applications

Your instructor Martin Perhiniak states: Control how your viewers experience your designs! How can you ensure that people will read the title of an article first, then the pull-quote with some juicy fragment of the story, and only then move on to the body copy? As a graphic designer, you cannot give your viewers instructions on how to use your work, right? So there has to be another way to make people know what to do and where to find the information they are looking for. The magical solution is visual hierarchy. What we will cover in the course * Focal Point, * Entry Point * Dominance * Emphasis * Scale * Position * Proportion * Exaggeration * Propositional Density * and everything else that can help you to make your designs structured and easy to use. We will also analyze hundreds of amazing designs from all areas of graphic design to help you easily visualize and understand all the terms and rules that are covered in the course. Going through these examples - both good and bad - you will start to see these principles in effect, and develop a sense for the right visual hierarchy that will serve you greatly throughout your creative career. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services * Practical advice with invaluable industry insight. This is not an abstract, in-theory course at all, but a very practical one. As a professional freelance designer myself, I will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me, Martin Perhiniak, on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”

From instructor Martin Perhiniak, this course is an in-depth guide on printing techniques, products, workflows and terminology. If you are like so many of us, amazed by a beautifully designed poster or magazine cover, buying a chocolate just because of its cool packaging, if you love design in print form, then you’ve come to the right place. Print design focuses on producing designs printed onto tangible surfaces and products, and we can say that it is the oldest, classic field of Graphic Design, as old as the profession itself. With this rich history, we have a long way to look back, and even more to look forward to as new trends arise and more and more industries modernize their look and appeal, and professional printing and packaging services become more accessible to small brands. Because of this, learning the key terms, best practices and industry standards of printing is very important for any professional designer. The greatest benefits of completing this course: By the end of this course, you will be equipped with all the knowledge you need to accept print design projects (given that you have the skills in the software). You will be able to confidently interact with printer services and clients, knowing how to prepare your work professionally, from adjusting your colors to setting your bleeds. What will we cover: In this course we will be covering everything you need to know about printing techniques and processes, including: * All the essential print terminology like bleed, color separation, RIP, spot colors etc. * All the most common printing methods (offset, digital, screen, 3D printing) and the differences between them * Special printing techniques (foil stamp, varnish, lamination, coating, emboss) * Color management, calibration and proofing * Binding methods (stiching, thread sewn, spiral, EVA, PUR, tape bond etc.) * Checklist for a successful print job (overprinting, trapping, flattening, knockout etc.) * Paper types, sizes with resolution settings and so much more. We will also dive deep into all the specialized areas within this field, like: * Logo design, * Packaging design, * Editorial design, * Environmental design, * Posters, * Brochures, * Business Cards, * Stationery and Books * Mastering by visual examples We will analyze hundreds of print design projects to give you a solid understanding of the important rules and terms you need to be familiar with as a print designer. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services Practical advice with invaluable industry insight: This is not an abstract theory course at all, but a very practical one. As a professional freelance designer myself, I will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me, Martin Perhiniak, on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”

Your instructor Martin Perhiniak, states: As a graphic designer, most of the designs you work on will end up being flat. Not in the sense that they won’t look good, but in the literal sense: they will be printed on sheets of paper, fabric, or displayed on flat screens of TVs, monitors and mobile devices.So you might be wondering how we can even talk about space without three dimensions, but we can! Besides the width and height of your artwork, to create compelling designs you will need to also imply depth. In this course we will cover that can help you to make your designs inviting, engaging and spacious. We will also analyze hundreds of amazing designs from all areas of graphic design to help you easily visualize and understand all the terms and rules that are covered in the course. What will you learn from this course: We will cover crucial design principles and techniques including: * Overlap and Overlay * Perspective * Negative Space * Proximity * Shape and Form * Texture * Leading Lines * and so much more. By the end of this course you will be ready to take on any creative projects with confidence knowing that you will make an impression as a seasoned professional clients will love to come back to and endorse. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services * Practical advice with invaluable industry insight This is not an abstract, in-theory course at all, but a very practical one. As a professional freelance designer myself I, Martin Perhiniak, will give you all my 20+ years of experience of managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”