Brand Identity Design for Print, Packaging, and Logos

Create simple and clear logo designs that also seriously stand out with Will Paterson! Great logos are iconic and evocative of a brand—but designing them well without copying everyone else can be one of the biggest challenges in graphic design. In this class, graphic designer and YouTuber Will Paterson will walk you through the unique process for creating memorable logos for a variety of brands, and give you the tools to do the same. Starting from an imaginary client brief, you’ll work alongside Will as he goes step-by-step through the process of getting to a final design, including: - Researching the client and their competition, and coming up with a mood board of creative visuals to represent them. - Brainstorming potential concepts using Will’s approach of rapidly sketching and refining ideas until you “fail to success” and find the one that works. - Turning your best idea into a final vector in Illustrator, and choosing fonts and colors to round out your final design. Along the way, he’ll share pro tips about what makes a good logo great, strategies to properly assess your own work, and plenty of tools to level up your workflow. Whether you have a logo project you’re working on for a client or are just looking to grow your graphic design skills, this class will leave you with a system you can confidently follow to create great logos time and time again. This class is great for beginners who want to learn to design logos step-by-step, or more immediate designers who are hoping to refine their process and skills. You’ll need Adobe Illustrator or a similar vector program to complete the final project. A tablet with a digital drawing app like Procreate might help you out, but you can also complete the early brainstorming phases using pencil and paper. Instructor bio: Will Paterson is a professional logo designer and hand lettering artist who helps businesses of all kinds build memorable brands through custom logos and identity systems. Beyond his client work, Will is widely known for sharing his expertise with a global creative community on YouTube and Instagram, where he offers practical design insights and inspiration to millions of viewers. As the author of Calligraphy In 15, Will combines a passion for traditional lettering with modern design approaches, making his teaching both accessible and engaging. His courses are designed to give learners the tools, techniques, and confidence to develop their own creative style while mastering the foundations of professional logo design and lettering.

Course instructor Jon Brommet asks: Whether you are a Graphic Designer, a business owner who just needs to design their own logo, or even a hobbyist, one of the most important factors of good logo design is versatility. Meaning, does the logo work in as many different places as possible? This is more important than ever because logos appear in ways we never previously predicted. This is a very important aspect of how to design a logo. From social media to app icons on your watch, a logo must now appear at impossibly small sizes. In this course, we will go over a variety of case studies illustrating how big brands tackle the problem of making sure their brand is still recognizable across a wide variety of applications and sizes. Some solutions are unique to say the least. Remember, many of these brands have spent millions of dollars to make sure their logos are as perfect and versatile as possible. So let’s take some time to study them in ways we haven’t before, so we can learn as much as possible on their dollar. This class is designed for anyone who wants to know more about what makes a great logo. Whether that’s a small business owner, an entrepreneur, or a junior or intermediate graphic designer who hasn’t learned the subtleties needed to create a great and versatile design. Don't skip this! This information isn't a quick fix trend; this is the kind of information that'll change how you think about design from now on. Instructor bio: Jon Brommet is the designer and founder of Crusoe Design Co., a creative studio specializing in logo design and branding, based in the scenic Muskoka region of Ontario. With over 17 years of professional experience, Jon has collaborated with clients ranging from global brands like New Era to music icons such as Blink-182, bringing a versatile and thoughtful approach to every project. Alongside his client work, Jon is also a leading online instructor in graphic design and illustration, with more than 95,000 students worldwide. His teaching combines professional expertise with a practical, approachable style, helping learners at all levels build confidence and skills in design.

Your instructor Martin Perhiniak states: Control how your viewers experience your designs! How can you ensure that people will read the title of an article first, then the pull-quote with some juicy fragment of the story, and only then move on to the body copy? As a graphic designer, you cannot give your viewers instructions on how to use your work, right? So there has to be another way to make people know what to do and where to find the information they are looking for. The magical solution is visual hierarchy. What we will cover in the course * Focal Point, * Entry Point * Dominance * Emphasis * Scale * Position * Proportion * Exaggeration * Propositional Density * and everything else that can help you to make your designs structured and easy to use. We will also analyze hundreds of amazing designs from all areas of graphic design to help you easily visualize and understand all the terms and rules that are covered in the course. Going through these examples - both good and bad - you will start to see these principles in effect, and develop a sense for the right visual hierarchy that will serve you greatly throughout your creative career. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services * Practical advice with invaluable industry insight. This is not an abstract, in-theory course at all, but a very practical one. As a professional freelance designer myself, I will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me, Martin Perhiniak, on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”

From instructor Martin Perhiniak, this course is an in-depth guide on printing techniques, products, workflows and terminology. If you are like so many of us, amazed by a beautifully designed poster or magazine cover, buying a chocolate just because of its cool packaging, if you love design in print form, then you’ve come to the right place. Print design focuses on producing designs printed onto tangible surfaces and products, and we can say that it is the oldest, classic field of Graphic Design, as old as the profession itself. With this rich history, we have a long way to look back, and even more to look forward to as new trends arise and more and more industries modernize their look and appeal, and professional printing and packaging services become more accessible to small brands. Because of this, learning the key terms, best practices and industry standards of printing is very important for any professional designer. The greatest benefits of completing this course: By the end of this course, you will be equipped with all the knowledge you need to accept print design projects (given that you have the skills in the software). You will be able to confidently interact with printer services and clients, knowing how to prepare your work professionally, from adjusting your colors to setting your bleeds. What will we cover: In this course we will be covering everything you need to know about printing techniques and processes, including: * All the essential print terminology like bleed, color separation, RIP, spot colors etc. * All the most common printing methods (offset, digital, screen, 3D printing) and the differences between them * Special printing techniques (foil stamp, varnish, lamination, coating, emboss) * Color management, calibration and proofing * Binding methods (stiching, thread sewn, spiral, EVA, PUR, tape bond etc.) * Checklist for a successful print job (overprinting, trapping, flattening, knockout etc.) * Paper types, sizes with resolution settings and so much more. We will also dive deep into all the specialized areas within this field, like: * Logo design, * Packaging design, * Editorial design, * Environmental design, * Posters, * Brochures, * Business Cards, * Stationery and Books * Mastering by visual examples We will analyze hundreds of print design projects to give you a solid understanding of the important rules and terms you need to be familiar with as a print designer. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services Practical advice with invaluable industry insight: This is not an abstract theory course at all, but a very practical one. As a professional freelance designer myself, I will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me, Martin Perhiniak, on this exciting journey, let’s explore the amazing world of Graphic Design together! Instructor bio: Martin Perhiniak is a Certified Adobe Design Master and instructor with extensive experience working for top companies including Disney, Warner Brothers, Cartoon Network, Sony Pictures, Mattel, and DC Comics. Based in London, he teaches design and provides live online training and consultancy services to students and professionals worldwide. Martin’s teaching emphasizes hands-on learning and personal growth, guided by his motto: “Do not compare yourself to your role models. Work hard and wait for the moment when others will compare themselves to you.”