Design a Strong and Cohesive Product Brand

Do you want to share your talents or sell your skills but don’t know how to get started? In this course taught by Sina Port, you will learn about techniques that use your personal values, passions, and skills to design a Personal Brand as unique as you are! Whether you want to land more clients for your business, get a job or be promoted, attract more eyes to your work, or simply be recognized - this course will show you how to get paid to be who you are. A Personal Brand helps you sell yourself to others before they even meet you. Because visibility equals credibility. Have you ever wondered how to get more life, career & business opportunities? How to get recognized in your field not just for what you do but for who you are? Then this class is for you! Create a Personal Brand in 7 days! This 7-day Personal Branding challenge is a great way to get in the habit of creating your brand and social media presence every day without being shy about or overthinking what you’re sharing. The benefit of creating brand content every day for 7 days is that by the 7th day, you will have multiple social media platforms and online content up and running for people to discover you. If you’re starting from scratch, this is the perfect place for you to start. But even if you already are visible online, these resources can help you refocus and optimize your content with clear brand strategies. In this class, you will learn … * How to find out what you’re good at and communicate it to the world, without feeling like a cringe salesperson. * Where to find (the right!) audience. * How to grow your social media presence to attract more life, career & business opportunities. * Strategies & tricks that help you to never run out of content ideas * How to build a brand that helps you monetize your talents "But I... * ...don’t have a big social media following?" You can build an online presence without one just fine! * ...don’t have a website?" You will learn tips and tricks for branding without fancy tools! * ...am not talented and I have no idea why people would be interested in me?" You'll learn how to find and share what you’re good at without losing yourself on the way. Join Sina Port, and take the first step in growing your Personal Brand and online presence. Instructor bio: Sina Port is a brand strategist, creative entrepreneur, podcaster, and adidas Brand Manager who started her first mini-business when she was 16 years old, and moved abroad while she studied, living in Spain, Malaysia, and the UK. Sina now lives in Germany and spends her time podcasting, and consulting brands like adidas, BMW, and TikTok on how to brand with purpose. Sina's Personal Branding journey started in 2018 when she was struggling to find a career that fit who she wanted to be. So she launched the Shared Diversity podcast, where she talked about how to use the power of diversity to help brands change the world. Her channels grew over the next few years, and she started making videos about broader topics like personal branding, business, and how to design a fulfilling creative career for yourself. 

Create truly original brand illustrations that stand out from the crowd with award-winning artist Roman Muradov as your instructor! Whether for a personal project or client illustrations, it can be increasingly tricky to find a style that feels truly unique to you as an artist. Join Roman as he shares his personal process for breaking free from the expectations that surround creating illustrations for brands, allowing you to create unexpected visuals that tell a cohesive and compelling story (whether for a corporation, a neighborhood business, or even a planet). From first sketch to final presentation, you’ll discover how to: * Craft a character to anchor your brand visuals * Create loose, quick thumbnails that spark creativity * Make a rough mockup to help clients visualize your work Plus, Roman shares a detailed case study of how he created the brand identity for the project management app, Notion, so you can see how to apply your learnings to real world projects. Perfect for illustrators or designers who are familiar with typical client work and are looking for a way to reinvent their creative approach, Roman’s unique point of view will unlock your ability to get a little bit weird with your next project and create a visual story that will be impossible to forget. This class is geared toward creatives with some experience working with clients and who are familiar with the common processes of client work, though students of all levels are welcome. Instructor bio: Roman Muradov is an Illustrator and cartoonist from Moscow, Russia, currently living in San Francisco. Clients include the New Yorker, New York Times, Penguin, Google and many others. Featured in the Society of Illustrators (Gold Medal), ADC Young Guns, American Illustration and numerous other shows.

Ever wondered what the building blocks of a branding project is? If your mind went straight to logos, then think again! This class taught by Khadija El Sharawy, takes a deep dive into one of the most essential parts of the design process: the brand moodboard! This class is not just designed to guide you to creating a compelling and cohesive moodboard for your brand but also contains all the necessary steps before it. Join your instructor Khadija as she takes you through a fictional client branding process using a fictional brief packed with real-world tips to prepare and shape you into a confident and strategic brand designer. What will I learn in this class? * An understanding of why moodboards are important and strategic for any branding process * A detailed and thorough questionnaire example of what questions to ask a client before beginning a project * How to build an air-tight brief and strategy extracted from the questionnaire answers * A walk-through and insights on how to find and hunt for visual references using specific guidelines and categories * How to compile, filter and fine-tune your visual references on Adobe Illustrator * Using my specific format, you'll learn how to build your moodboard and visually manipulate your references * How to put it in a presentation format and tips on presenting to a client What tools do I need for this class? 1. Adobe Illustrator (this is where we'll construct the moodboard) 2. Adobe Photoshop (optional; it's mainly to manipulate your photo references if need be) 3. Keynote (I use this to present my work, but it's optional; you can stay and export straight off of Adobe Illustrator.) Who is this class for? This class is open to all levels of designers. Whether you're a beginner designer or a working professional, this class will not just help you learn and polish your moodboard curation skills but it will also teach you how to strategically build a brief and a strategy for a brand which will completely transform your design process. Why should you take this class? Being a skillful designer is only half the work. Great designers are also great strategists. This class will serve as an essential foundation to your design skills by being able to understand a brand, how to dissect keywords from a client, compile a brief and build a strategic visual moodboard. This class will leave you feeling more confident as a designer. Instructor bio: Khadija “Dija” El Sharawy is a British-Egyptian freelance graphic designer based in Cairo. After three years at a leading branding agency, she launched her solo career in 2020, specializing in brand identities, packaging design, and animation. Her work blends creativity with storytelling, bringing brands to life in meaningful and dynamic ways. Notable clients include Coca-Cola, where she designed limited edition cans. Passionate about both branding and motion design, Dija loves sharing her skills and creative journey to inspire and support other designers as they grow their craft.