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Coursera

7-Day Personal Branding Challenge: Get Paid to Be You

via Coursera

Overview

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Do you want to share your talents or sell your skills but don’t know how to get started? In this course taught by Sina Port, you will learn about techniques that use your personal values, passions, and skills to design a Personal Brand as unique as you are! Whether you want to land more clients for your business, get a job or be promoted, attract more eyes to your work, or simply be recognized - this course will show you how to get paid to be who you are. A Personal Brand helps you sell yourself to others before they even meet you. Because visibility equals credibility. Have you ever wondered how to get more life, career & business opportunities? How to get recognized in your field not just for what you do but for who you are? Then this class is for you! Create a Personal Brand in 7 days! This 7-day Personal Branding challenge is a great way to get in the habit of creating your brand and social media presence every day without being shy about or overthinking what you’re sharing. The benefit of creating brand content every day for 7 days is that by the 7th day, you will have multiple social media platforms and online content up and running for people to discover you. If you’re starting from scratch, this is the perfect place for you to start. But even if you already are visible online, these resources can help you refocus and optimize your content with clear brand strategies. In this class, you will learn … * How to find out what you’re good at and communicate it to the world, without feeling like a cringe salesperson. * Where to find (the right!) audience. * How to grow your social media presence to attract more life, career & business opportunities. * Strategies & tricks that help you to never run out of content ideas * How to build a brand that helps you monetize your talents "But I... * ...don’t have a big social media following?" You can build an online presence without one just fine! * ...don’t have a website?" You will learn tips and tricks for branding without fancy tools! * ...am not talented and I have no idea why people would be interested in me?" You'll learn how to find and share what you’re good at without losing yourself on the way. Join Sina Port, and take the first step in growing your Personal Brand and online presence. Instructor bio: Sina Port is a brand strategist, creative entrepreneur, podcaster, and adidas Brand Manager who started her first mini-business when she was 16 years old, and moved abroad while she studied, living in Spain, Malaysia, and the UK. Sina now lives in Germany and spends her time podcasting, and consulting brands like adidas, BMW, and TikTok on how to brand with purpose. Sina's Personal Branding journey started in 2018 when she was struggling to find a career that fit who she wanted to be. So she launched the Shared Diversity podcast, where she talked about how to use the power of diversity to help brands change the world. Her channels grew over the next few years, and she started making videos about broader topics like personal branding, business, and how to design a fulfilling creative career for yourself. 

Syllabus

  • Define Your Brand Foundation
    • Begin your branding journey by understanding what drives you. In this module, you'll explore core branding principles and reflect on your personal "why"—the driving force behind your work. This foundation will guide every decision you make throughout the course.
  • Find Your Place and Purpose
    • With your foundation in place, this module focuses on helping you find your positioning. You’ll explore the ecosystem your brand lives in, define what you do, and connect it all to your identity and purpose. This is about clarity and alignment.
  • Tell Your Story with Confidence
    • Now that you’ve defined your offer, it’s time to tell your story. In this module, you’ll craft your personal narrative, develop messaging that speaks directly to your audience, and explore how to communicate your value with clarity and authenticity.
  • Bring Your Brand to Life
    • In the final module, you’ll bring together everything you’ve built to shape your brand identity and strategy. You’ll create visual and verbal expressions of your brand, develop a scalable plan for growth, and walk away with a brand that feels real, intentional, and ready for the world.

Taught by

Skillshare

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