Overview

Course instructor Jon Brommet asks: Whether you are a Graphic Designer, a business owner who just needs to design their own logo, or even a hobbyist, one of the most important factors of good logo design is versatility. Meaning, does the logo work in as many different places as possible? This is more important than ever because logos appear in ways we never previously predicted. This is a very important aspect of how to design a logo. From social media to app icons on your watch, a logo must now appear at impossibly small sizes. In this course, we will go over a variety of case studies illustrating how big brands tackle the problem of making sure their brand is still recognizable across a wide variety of applications and sizes. Some solutions are unique to say the least. Remember, many of these brands have spent millions of dollars to make sure their logos are as perfect and versatile as possible. So let’s take some time to study them in ways we haven’t before, so we can learn as much as possible on their dollar. This class is designed for anyone who wants to know more about what makes a great logo. Whether that’s a small business owner, an entrepreneur, or a junior or intermediate graphic designer who hasn’t learned the subtleties needed to create a great and versatile design. Don't skip this! This information isn't a quick fix trend; this is the kind of information that'll change how you think about design from now on. Instructor bio: Jon Brommet is the designer and founder of Crusoe Design Co., a creative studio specializing in logo design and branding, based in the scenic Muskoka region of Ontario. With over 17 years of professional experience, Jon has collaborated with clients ranging from global brands like New Era to music icons such as Blink-182, bringing a versatile and thoughtful approach to every project. Alongside his client work, Jon is also a leading online instructor in graphic design and illustration, with more than 95,000 students worldwide. His teaching combines professional expertise with a practical, approachable style, helping learners at all levels build confidence and skills in design.

Syllabus

Understanding Logo Context & Strategy

Explore how logos function in the real world—across platforms, sizes, and brand systems. In this module, you'll examine how major brands like Nike, Apple, and Google build recognition through adaptable design. You'll also learn the importance of strategic thinking in logo creation, setting the foundation for your own project work.

Responsive Design & Real-World Case Studies

Dive into the evolving landscape of responsive logo design. Through case studies from Subway, Burger King, Disney, and more, you’ll analyze how different brands adapt to diverse environments. You'll learn when a wordmark is enough, and how to evaluate design consistency across industries and screen sizes.

Creativity, Simplicity, and Legal Awareness

Learn how to design with originality while staying legally sound. This final module explores the balance between simplicity and distinctiveness, using real-world examples like Dropbox to highlight creative strategies. You'll also gain awareness of the legal pitfalls designers face—and how to avoid them—while refining your own approach to bold, responsible logo design.