Search Engine Optimization Professional Certificate by Moz

Earning your certificate is just the start. Moz Pro helps you find the right keywords, craft unbeatable content, and build reports that help you shine as a marketer. Snag a free trial to put your new skills to work! If you're ready to go deeper, Moz Academy offers clear, step-by-step training and certifications that take your SEO skills to the next level.

Analyze technical aspects of website optimization.
Discover how to leverage AI and video for SEO success.

Syllabus

Courses under this program:
Course 1: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 2: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.

Course 3: Technical SEO
-Learn how to optimize your website for higher rankings, configure your CMS, collaborate with developers, and maximize the impact of your content with technical SEO.

Course 4: Learning YouTube SEO
-Discover how you can leverage YouTube SEO to rank better in search, get more clicks, and convert viewers to subscribers.

Course 5: Using AI as Your SEO Assistant
-Learn how to use generative AI to help you with your SEO strategies and tactics.