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LinkedIn Learning

Marketing on Facebook

via LinkedIn Learning

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Overview

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Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Syllabus

Introduction
  • Get to know the power of Facebook
  • Who is this course meant for?
1. Get Started
  • Why your business should be on Facebook
  • Understand how Facebook pages work
2. Build Your Page
  • How to create a Facebook page
  • Add a logo and cover photo
  • Add a call-to-action button
  • Choose a username for your Facebook page
  • Modify page settings
3. Build Your Audience on Facebook
  • Posting best practices
  • Invite friends to like your page
  • Add a Facebook share button to your website
4. How to Create Facebook Posts
  • Post an update on your page
  • How to pin posts on your page
  • How to schedule Facebook posts
5. Advanced Facebook Page Features
  • How to create a Facebook event
  • Page recommendations and reviews
  • Facebook Live
  • Facebook stories
  • Add page admins
  • Facebook Inbox
  • Set up an offer
6. Understand Facebook Insights and Reports
  • Understand Facebook Insights
  • View your Facebook Insights reports
Conclusion
  • Continue growing your business on Facebook

Taught by

Megan Adams

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