Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing on Facebook

via LinkedIn Learning

Write review

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Learn how to use Facebook to market your business, develop your brand, and access new prospects and customers with Facebook pages, stories, offers, and more.

Syllabus

Introduction
  • Leveraging Facebook marketing for your business
  • Facebook marketing: Is it right for you?
1. Develop an Effective Facebook Marketing Strategy
  • Deciphering the Facebook algorithm
  • Identify Facebook Business Page must-haves
  • Implement proven Facebook marketing strategies
  • Leverage Facebook insights for better performance
2. Create and Manage Compelling Content for Facebook
  • Identify your target market on Facebook
  • Create a content calendar for Facebook marketing
  • Write captivating marketing copy for Facebook
  • Leverage AI tools to create your marketing content
3. Grow Your Organic Reach with Facebook
  • Facebook Live and stories
  • Facebook Messenger
  • Facebook Groups for community building
  • Facebook Reels
4. Advertise Your Business on Facebook
  • Get started advertising on Facebook
  • Explore Facebook Ads setup
Conclusion
  • Learn more techniques for marketing on Facebook

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 214 ratings

Start your review of Marketing on Facebook

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.