- Learn the foundational skills of social media marketing.
- Leverage the best social tools for your business.
- Discover how to create and measure content for social media.
Get 20% off all career paths from fullstack to AI
AI, Data Science & Cloud Certificates from Google, IBM & Meta
Overview
Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.
Syllabus
Courses under this program:
Course 1: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 3: Marketing: Copywriting for Social Media
-Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.
Course 4: Essential Skills for Social Media Managers
-Explore the skills you need on your journey to become a successful social media manager. This course is audio-only.
Course 5: Content Creation: Strategy and Tools
-Master proven strategies and AI-powered tools to effortlessly create high-quality, engaging social media content that drives results and saves you time.
Course 6: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Course 7: Social Media Stories: Creative Strategies and Tips
-Digital marketing expert Martin Waxman teaches how to creatively leverage social media stories to help achieve your business goals.
Course 1: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.
Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 3: Marketing: Copywriting for Social Media
-Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.
Course 4: Essential Skills for Social Media Managers
-Explore the skills you need on your journey to become a successful social media manager. This course is audio-only.
Course 5: Content Creation: Strategy and Tools
-Master proven strategies and AI-powered tools to effortlessly create high-quality, engaging social media content that drives results and saves you time.
Course 6: Social Media Marketing Strategy: TikTok and Instagram Reels
-Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Course 7: Social Media Stories: Creative Strategies and Tips
-Digital marketing expert Martin Waxman teaches how to creatively leverage social media stories to help achieve your business goals.
Courses
-
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
-
Learn how to use Facebook to market your business, develop your brand, and access new prospects and customers with Facebook pages, stories, offers, and more.
-
Learn how to build and launch a social media marketing strategy for your small business.
-
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
-
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
-
Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
-
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
-
Learn how to use Twitter to market your business, products, and services.
-
Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
-
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
-
Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Taught by
Brian Honigman, Megan Adams, Martin Waxman, MCM, APR, Anson Alexander and Michael Taylor