Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Social Media Marketing with Facebook and Twitter

via LinkedIn Learning

Write review

Coursera

AI, Data Science & Cloud Certificates from Google, IBM & Meta

Corporate Finance Institute

Build the Finance Skills That Lead to Promotions, Not Just Certificates

Overview

Google, IBM & Meta Certificates – 40% Off

One Coursera Plus subscription covers most Professional Certificates on Coursera.

Unlock All Certificates

Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Syllabus

Introduction

How social media can help you meet your business goals
Connecting with customers using Facebook and Twitter

1. Getting Strategic with Facebook and Twitter

Developing your social media marketing strategy
Developing your content strategy for social media
Setting goals to measure success

2. Growing Your Professional Brand

Leveraging the basics to grow your professional brand
Defining your audience on Facebook and Twitter
How to network authentically online
Establishing yourself as a thought leader with content

3. Building Community on Facebook and Twitter

Building an online community
Building a community on Facebook
Building a community on Twitter
Identifying what content to post on social media
How to boost engagement with Facebook and Twitter
Connecting with influencers to grow your community

4. Driving Business Growth with Social Media Marketing

Embracing storytelling
Storytelling methods on Twitter
Integrating customer service
Optimizing conversions in Facebook and Twitter

Conclusion

Determining your next steps

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 171 ratings

Start your review of Social Media Marketing with Facebook and Twitter