Cultivate top content marketing skills. In this path, you'll learn how to create and deliver relevant, flexible, high-quality content in various mediums. Content marketing is an effective way to boost interest in your products or services across multiple channels and generate solid leads.

Build and launch a powerful content marketing strategy.
Create and repurpose content assets efficiently.
Learn best practices for distribution, SEO, and more.

Syllabus

Courses under this program:
Course 1: Content Strategy for Marketers
-Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Course 2: Content Marketing: Distribution Strategy
-Learn about content distribution strategies, including tools to support implementation.

Course 3: Content Marketing: Ways to Repurpose Video Content
-Explore cutting-edge content marketing strategies to repurpose video content across various platforms and boost engagement with your audience.

Course 4: Social Media Marketing: Content Batching and Repurposing
-Learn how to be more efficient with your time and get more value out of your social media content with content batching and repurposing strategies.

Course 5: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.

Courses

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Learn how to craft compelling marketing copy to engage with your customers.
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LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.
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Better content strategy translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.
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Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.
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Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
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Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
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Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.
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Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
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Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
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Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.