Content Marketing That Converts

By the end of this course, you'll be able to design a focused content marketing strategy, build a unique brand viewpoint, select the right audience and channels, run a content calendar that actually keeps work moving, and measure what matters with clear KPIs. You'll also discover how to scale your program whether you're a team of one at a startup or part of a department at a global enterprise. Based on nearly fifteen years of working with agencies, small businesses, and large companies, this course gives you proven frameworks like the 3 Ps for content sourcing, the 3 Rs of content KPIs, the 3 Ss for small business strengths, and the 3 Es for enterprise success. You'll move beyond buzzwords to confidently define content, set focused goals, map content to the customer journey, and turn content into a genuine business asset. What makes this course different is the practitioner-first approach: every framework is paired with real-world examples from brands like REI, Mayo Clinic, HubSpot, and LEGO, so you can apply what you learn immediately. No prior marketing background needed, just curiosity and a willingness to experiment.

Master content marketing on social media to grow your brand's reach, build engaged communities, and turn followers into customers. This course gives you the specialized knowledge and practical skills to add a social dimension to your content marketing, taught by Kelli Schutrop, a marketing and sales leader with nearly 15 years of agency and in-house experience. You'll learn to select the right social platforms for your audience, promote your content with teasers and paid ads, grow and engage your community with unique social-only content, partner with influencers who genuinely fit your brand, and evaluate impact using reach, engagement, and sentiment data. Platform-specific lessons cover LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram, and TikTok, with real examples from brands like Nike, Chipotle, GymShark, Oreo, and Buffer woven throughout. What makes this course different is the level of practical specificity. You won't just learn that "video performs well" — you'll learn which video types fit which platforms, how cadence should shift between Twitter and LinkedIn, and how to set up campaigns that actually track results. Whether you're a small business owner, a content marketer leveling up, or a brand manager building from scratch, you'll leave with a plan you can ship.