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LinkedIn Learning

SEO Foundations

via LinkedIn Learning

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Overview

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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Syllabus

Introduction
  • Leveraging search to accomplish your business goals
1. Overview of SEO
  • What is search engine optimization?
  • Reading search engine result pages
  • How SEO affects your business
2. Keywords: The Foundation of SEO
  • Planning and researching your SEO keywords
  • Analyzing SEO keywords and leveraging keyword attributes
  • Mapping SEO keyword distribution and continually evaluating
3. Content Optimization for SEO: How Search Engines and People View Webpages
  • Outlining content optimization
  • Optimizing site structure
  • Optimizing on-page elements
4. Content Optimization: Technical SEO
  • Interpreting the code behind webpages for SEO
  • Outlining how search engines index content
  • Working with canonical URLs and redirects: Technical SEO
  • Leveraging structured data: Technical SEO
  • Using Google Search Console for SEO
  • Using the Google Page Experience signal and Core Web Vitals
  • Planning content over the long term
5. Link Building and Measurement Strategies
  • Outlining the importance of links for SEO
  • Building links for SEO
  • Measuring SEO performance
  • Analyzing keywords and links
Conclusion
  • Using your SEO foundational knowledge

Taught by

David Booth

Reviews

4.8 rating at LinkedIn Learning based on 578 ratings

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