An SEO expert plays a vital role in helping a company build its business. Learn the basics of SEO and grow your skills across key aspects, such as identifying the right tools to meet your needs, keyword strategies, content writing, link-building, optimizing your website, and more.

Learn the principles of search engine optimization (SEO).
Practice technical, content, and offsite optimization.
Identify how to assess and analyze site SEO.

Syllabus

Courses under this program:
Course 1: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 2: Marketing Tools: SEO
-Explore the must-haves for your SEO tool kit, including Google Tools, SEMRush, Moz, the best AI tools to start adding to your toolkit, and more.

Course 3: Marketing Strategy: SEO Content Writing
-Explore how to use SEO as a powerful tool to get more eyeballs on the content you write. It will help you be in front of your customers when they are looking for you on Google.

Course 4: SEO: Keyword Strategy
-Get clear insights and practical tips on how to develop a solid SEO keyword strategy.

Course 5: SEO Strategy: Link Building
-Learn how to improve your brand's SEO with an effective link-building strategy.

Course 6: Technical SEO
-Learn how to optimize your website for higher rankings, configure your CMS, collaborate with developers, and maximize the impact of your content with technical SEO.

Courses

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Get clear insights and practical tips on how to develop a solid SEO keyword strategy.
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Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
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Learn the most important tasks and strategies to keep your business ranked highly in search results.
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Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
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Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.
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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
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Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.
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Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.
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Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
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Take your SEO expertise to the next level with this supportive introduction to technical SEO for marketers.