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LinkedIn Learning

International SEO

via LinkedIn Learning

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Overview

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Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.

Syllabus

Introduction
  • International SEO
1. Getting Started with International SEO
  • Factors that impact international SEO
  • Choose the best technical architecture for international SEO
  • Leveraging local and regional considerations
  • Ensuring core functionality works around the world
2. Technical Aspects of International SEO
  • Understanding how search engines handle multilingual content
  • Using hreflang for optimization
  • Using meta tags to define target languages and regions
  • Using Google Search Console for international SEO
3. On-Page and Off-Site Factors of International SEO
  • Handling localization and targeted international content
  • Best practices around translating content
  • Using specific on-page tactics for international SEO
  • Understanding international keyword considerations
  • Leveraging offsite factors for international SEO
4. Measuring International SEO Performance
  • Measuring the impact and performance of international SEO
  • Using segmentation to evaluate international audiences
  • Reporting international SEO performance effectively
Conclusion
  • Continue learning international SEO

Taught by

David Booth

Reviews

4.6 rating at LinkedIn Learning based on 187 ratings

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