International SEO

via Semrush Academy

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Unlock the power of International SEO and expand your reach across borders! This course will teach you how to optimize your website to attract a global audience by increasing visibility and driving traffic from different countries. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your business to the next level!

Syllabus

Introduction

In this comprehensive course, Aleyda Solis, an SEO consultant and founder of Orainti, will guide you through her process for setting up an international SEO strategy that drives business growth. You'll learn to identify profitable international markets, set up the right web structure to geolocate your website, and implement hreflang attributes with minimal errors. Discover best practices for translating and localizing your content while considering your audience's search behavior on Google. Additionally, you'll learn how to measure and optimize your international SEO efforts for continued success. Aleyda will review key steps and tools, including Semrush, to help you avoid critical mistakes and maximize your international SEO efforts. The downloadable Course Worksheet, specifically developed for this course, will help you navigate through the lessons' materials.

Lesson 1: Identifying International Markets to Target

In this lesson, Aleyda will use her own business as a case study to demonstrate the step-by-step assessment process she employs to help her clients identify the most impactful and profitable international markets. You’ll learn how to evaluate market potential and understand key factors for market selection to drive your business growth in the global arena.

Lesson 2: [WALKTHROUGH] How to Use Semrush to Assess Which International Markets to Expand to

Join Aleyda in this walkthrough video, where she'll guide you on how to assess each market identified in the previous lesson using the Semrush Keyword Research Tool.

Lesson 3: Deciding Between Country and Language Targeting

This video will help you decide whether to target by language or country. You will receive clear instructions to make an informed decision.

Lesson 4: Establish Your Initial International Target Markets

This lesson breaks down one of the most important step: deciding which markets to target first. By using her website, Aleyda demostrates how to choose a market you can afford to expand to.

Lesson 5: Geolocating to Your International Markets

Here is your opportunity to learn about geolocation and how to get it right. In a nutshell, you need to optimize for “crawlability” and “indexability,” ensuring that Google understands which pages on your website belong to which country and language. How to do it? Press "Play" and find out!

Lesson 6: Choosing an International Web Structure

In this lesson, you'll explore in detail how to choose an international web structure with three options, each with unique pros and cons. At the end of the lesson, Aleyda will share the structure that you NEVER EVER want to follow.

Lesson 7: Understanding Hreflang Annotations

In this video, you’ll learn how to specify the language and country of alternate pages targeting different markets using hreflang annotations. This powerful tool ensures that search engines display the correct version of your site to the appropriate audience, improving user experience and search engine rankings.

Lesson 8: Implementing Hreflang Annotations

Join Aleyda in this lesson as she'll guide you through the implementation of hreflang annotations and highlights best practices to avoid common mistakes.

Lesson 9: Creating and Optimizing Content for International Audiences

To succeed in international search markets, it's crucial to understand how your audiences search in each target market. This lesson will teach you to create localized content tailored for each language and country, enhancing your site's international rankings and conversions.

Lesson 10: Creating Content for International Audiences

In this video, learn Aleyda's method of creating content for international SEO, a strategy she uses with all her clients, from small businesses to Fortune 500 companies. Additionally, you'll explore important do's and don't's when optimizing your content for international markets.

Lesson 11: [WALKTHROUGH] Localizing content with Semrush SEO Writing Assistant

Get to know the super useful Semrush Writing Assistant Tool to create and localize your content. Aleyda will walk you through the tool, showing you how to optimize and expand your content or write it from scratch.

Lesson 12: Measuring Your International SEO success

In this lesson, Aleyda shares her tips and recommendations on how to start measuring your international web versions. You'll learn how to monitor your international search crawlability, indexability, rankings, and conversions to ensure you reach the expected results over time.

Lesson 13: [WALKTHROUGH] Semrush Tools to Help with International SEO Analytics

Join Aleyda in this walkthrough video, where she shares her favorite Semrush tools to help you monitor and optimize your international SEO efforts.

Conclusion

You've reached the end! We hope you now know much more about international SEO and are ready to expand your business toward success. After completing your final test, Aleyda invites you to share your certificate on LinkedIn and tag her and Semrush!