Overview

Ready to demystify SEO and reach a wider audience—without getting overwhelmed? In this fast-paced and approachable course, illustrator, educator, and creative entrepreneur Peggy Dean gives you a no-fluff, quick-start guide to strategic SEO that anyone can follow. This course is perfect for small business owners, bloggers, creatives, and anyone building an online presence who wants to increase visibility without diving into overly technical jargon or time-consuming strategies. By the end of the course, you’ll be able to: Understand the foundations of on-page and off-page SEO Apply easy, practical techniques to boost your search rankings Optimize your content and website without needing prior experience Use social media and broken link strategies to support your SEO goals Monitor your progress with beginner-friendly tools To succeed in this course, no background in SEO or marketing is required—just a willingness to try simple, focused strategies that get results. With Peggy’s signature down-to-earth style, you'll walk away empowered and equipped to grow your audience, one smart SEO move at a time. Instructor's Bio: Peggy Dean is an artist, educator, and best-selling author with a passion for sparking creativity in others. Native to the Pacific Northwest, Peggy has explored nearly every artistic avenue—from ballet and fire dancing to calligraphy, hand lettering, painting, illustration, and beyond. Her curiosity and love for learning fuel her teaching, where she shares approachable techniques to help others find joy in the creative process. Peggy is the founder of The Pigeon Letters and the author of the best-selling books Nature Drawing & Watercolor, The Ultimate Brush Lettering Guide, and Botanical Line Drawing. Through her classes, blog, and social platforms, she continues to inspire a global community of artists and makers to embrace their own unique style and creative journey. Find daily inspiration on Instagram @thepigeonletters or visit her blog for curated tutorials and resources.

Syllabus

Understanding SEO & Your Audience

In this first module, you’ll build a foundation for your SEO knowledge by understanding what SEO is, why it matters, and how to approach it strategically. Through real-world examples and practical frameworks, you’ll learn how to define your target audience and begin speaking their language—two critical elements that set the stage for more effective search optimization.

Keywords & On-Page Optimization

This module focuses on the practical application of keywords and on-page optimization techniques. You’ll discover how to choose effective keywords, use them within your content, and leverage images for maximum SEO impact. By the end of this unit, you’ll be able to make smart, data-informed decisions to improve your site’s relevance and visibility.

Navigating SEO Algorithms & Indexing

Search engines rely on complex algorithms to decide what content gets seen. In this module, you’ll demystify how those algorithms work and learn practical techniques to ensure your site is visible and properly indexed. You’ll walk away with the tools to improve search performance through smarter structure and setup.

Beyond the Page: Off-Page SEO & Next Steps

SEO isn’t just what happens on your website—it’s also shaped by external factors. In this final module, you’ll learn how off-page strategies like backlinks and partnerships influence your ranking. You’ll also reflect on the big picture and plan your next SEO steps, leaving the course with actionable goals to build on.