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LinkedIn Learning

SEO: Link Building

via LinkedIn Learning

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Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

Syllabus

Introduction
  • Grow site traffic with strong links
1. Link Basics
  • Learn why links are important
  • Discover link analysis tools
  • Understanding link popularity
  • Learning the PageRank algorithm
  • Understanding sitewide authority
2. Designing Links
  • Discovering important link elements
  • Learning where to place links
  • Creating the perfect link
3. Building a Link Profile
  • Finding value in link analysis
  • Real vs. fake links
  • Grab the low-hanging fruit
  • Local pages and directory links
  • Working with bloggers
  • Creating link bait
  • Social networking links
  • Should you buy links?
  • Additional link sources
Conclusion
  • Learn more about link building

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 839 ratings

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