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LinkedIn Learning

Technical SEO

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Drive site traffic using technical SEO
  • What you should know
1. Technical SEO Basics
  • Why technical SEO is important
  • Technical SEO tools: Website crawler
  • Technical SEO tools: Website inspector
  • Technical SEO tools: Speed testing
2. Crawling the Website
  • Interpret what the crawler is telling you
  • The role of robots.txt files
  • When website log files can be useful
3. Website Speed
  • What are Google's core web vitals?
  • How to understand a website speed report
  • Prioritizing speed problems
4. Architecture and Schema
  • Best practices for website architecture
  • The importance of an internal linking strategy
  • Determine when to use a redirect page
  • Understand schema and why you need it
5. Additional Technical SEO Concerns
  • Why canonicalization matters
  • Helping crawlers understand international websites
  • How to optimize images
  • Best practices for on-site videos
Conclusion
  • Prioritizing technical SEO fixes

Taught by

Dana DiTomaso

Reviews

4.8 rating at LinkedIn Learning based on 461 ratings

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