SEO: Keyword Strategy

Introduction

• Keywords are the foundation of marketing

1. How to Start Keyword Research

• Keyword research concepts and terminology
• Create a seed list
• SEO keyword tools: Wordtracker, SE Ranking, and SpyFu
• Use keyword research to gain customer insights
• Group and organize keywords
• Enhance your keyword research with generative AI

2. Discover Searcher Intent across the Lifecycle

• Keyword concepts: Questions
• Keyword research: Buying cycle
• Keyword research: Indicators

3. Discover Keyword Search Trends and Apply Them to Your Content Calendar

• Use keyword trends data to complete the picture
• Map your keyword data to a calendar
• Complete your calendar
• Present your SEO keyword strategy

4. Use Keywords to Optimize Your Website

• Start with the page title for SEO
• Optimize primary page structures
• Apply your keyword data to writing content
• Generate keyword optimized content with AI
• Consider SEO risks

5. Use Keywords to Optimize Your Marketing

• Measure real results
• Measure keyword and content optimization
• Apply keyword research to email, social media, and marketing channels

Conclusion

• Continue to build on your keyword research