Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Content Marketing: Newsletters

via LinkedIn Learning

Write review
OpenLearning Ad

Future-Proof Your Career: AI Manager Masterclass

Learn More → Babbel Ad

Start speaking a new language. It’s just 3 weeks away.

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Syllabus

Introduction
  • The power of newsletters
1. Building Your Database
  • There's gold in your database
  • Lead magnets that convert
  • Create a lead magnet
  • Networking to build your database
  • Host virtual events
  • Social media to build your database
2. Email Content that Converts
  • Subject lines that stand out
  • What to include in your newsletter
  • Exclusive email promotions
  • Calls to action you can't help but click
  • Personalize your newsletter
3. Customize Your Emails
  • Segmenting your database
  • Branding your emails
4. Optimizing Your Emails
  • Importance of a consistent schedule
  • When to send your emails
Conclusion
  • Next steps

Taught by

Melodie Tao

Reviews

4.6 rating at LinkedIn Learning based on 198 ratings

Start your review of Content Marketing: Newsletters

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.