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LinkedIn Learning

Content Marketing: Newsletters

via LinkedIn Learning

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Overview

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Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Syllabus

Introduction
  • The power of newsletters
1. Building Your Database
  • There's gold in your database
  • Lead magnets that convert
  • Create a lead magnet
  • Networking to build your database
  • Host virtual events
  • Social media to build your database
2. Email Content that Converts
  • Subject lines that stand out
  • What to include in your newsletter
  • Exclusive email promotions
  • Calls to action you can't help but click
  • Personalize your newsletter
3. Customize Your Emails
  • Segmenting your database
  • Branding your emails
4. Optimizing Your Emails
  • Importance of a consistent schedule
  • When to send your emails
Conclusion
  • Next steps

Taught by

Melodie Tao

Reviews

4.6 rating at LinkedIn Learning based on 198 ratings

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