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Coursera

Email Marketing: Automate, Convert & Scale Revenue

LearnKartS via Coursera

Overview

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When every inbox is overflowing, only smart, strategic emails stand out — and sell. This Email Marketing Course gives you the complete roadmap to craft, automate, and optimize emails that not only get opened — but get results. Discover how to create the perfect lead magnet, build a responsive subscriber list, and have landing pages that convert. With MailerLite, you can optimize list segmentation, automate workflows, and view campaign stats to understand what drives performance. Learn from practical tactics such as A/B testing, personalization, and mobile optimization to increase engagement, conversion rates, and customer loyalty. If you are an entrepreneur scaling your business, a freelancer developing brand authority, or a marketer driving measurable ROI, this is the course that turns emails into profit-generating weapons. You’ll leave with the tactics and tools that the leading brands use to own the inbox and convert subscribers into lifelong customers. Enroll today and master the art of persuasive email marketing — where every message moves your audience and multiplies your growth.

Syllabus

  • Email Marketing Basics
    • Learn why email marketing is essential and how to understand your audience’s needs. Set up your MailerLite account and create powerful lead magnets that attract and grow your subscriber list.
  • Building and Managing Your Email Marketing Funnel with MailerLite
    • Master subscriber management, groups, and segmentation inside MailerLite. Create high-converting landing pages and subscription forms to build a strong, engaged email list.
  • Optimizing Email Campaigns: Automation, Analysis, and Best Practices with MailerLite
    • Build automated email sequences, analyze campaign performance, and apply A/B testing for better results. Learn personalization, mobile-friendly design, and best practices to keep your email account healthy and effective.

Taught by

LearnKartS and Tanmoy Kumar Das

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