Name: Email Marketing
Price: -1 USD

Email Marketing

Overview

Learn to plan, create, and optimize email campaigns that convert. Build subscriber lists, craft compelling content, A/B test variations, and measure results to improve performance and strengthen customer relationships.

Syllabus

Introduction to Email Marketing

In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.

Email List Generation

Learn how to build a subscriber list with contact forms and explore the double opt-in process.
Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Create an Effective Email Campaign

Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Create an Email Plan

An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.

Measure Results

Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.

Market with Email

In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.