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VDCI

Email Marketing

via VDCI

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Overview

Learn how to plan, build, and evaluate effective email marketing campaigns. This focused course covers growing subscriber lists, writing compelling messages, designing engaging layouts, and using data-driven insights to boost engagement and conversions.

Syllabus

Email Marketing

Introduction to Email Marketing

  • What is email marketing
  • The role of email marketing
  • What is needed to succeed at email marketing

Building Your Email List

  • A look at email permissions
  • Mistakes to avoid
  • Strategies for building your email list

Email Campaign Creation

  • The three types of emails
  • Mass email vs Automated email
  • The different types of email campaigns and when to use each one

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