Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

VDCI

Email Marketing

via VDCI

Go to class Write review

Overview

Learn how to plan, build, and evaluate effective email marketing campaigns. This focused course covers growing subscriber lists, writing compelling messages, designing engaging layouts, and using data-driven insights to boost engagement and conversions. It is ideal for marketers who want to improve communication and achieve measurable results.

Syllabus

Email Marketing

Introduction to Email Marketing

  • What is email marketing
  • The role of email marketing
  • What is needed to succeed at email marketing

Building Your Email List

  • A look at email permissions
  • Mistakes to avoid
  • Strategies for building your email list

Email Campaign Creation

  • The three types of emails
  • Mass email vs Automated email
  • The different types of email campaigns and when to use each one

Designing Effective Emails

  • The elements that affects email success
  • Best practices for creating each element
  • Best practices for email content

Email Campaign Optimization

  • A/B Testing
  • Optimizing open rates
  • Optimizing click through rate

Email Deliverability

  • Delivery vs Deliverability
  • Developing a good email reputation
  • Steps for ensuring email deliverability

Reviews

Start your review of Email Marketing

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.