Content Marketing Foundations

Introduction

• What is content marketing?

1. Creating a Content Strategy

• Setting strategic goals
• Defining your audience

2. Choosing the Right Topics

• Finding relevant topic ideas
• Organizing topics into categories

3. Producing Content

• Tips for successful storytelling
• Selecting the right type of content

4. Optimizing Content

• Formatting content for a frictionless experience
• Formatting content for distribution

5. Distributing Content

• Promoting with owned and shared media
• Promoting with earned and paid media

6. Integrating Content

• Integrating content across departments
• Repurposing content to earn more benefits

7. Measuring Content

• Attributing content actions to results

8. Innovating with Content

• Conveying thought leadership with content
• The key to the quality versus quantity debate
• Experimenting beyond best practices

Conclusion

• Staying updated on content marketing