This self-paced course offers a detailed introduction to content marketing, covering how to create engaging content, distribute it across digital channels, and measure performance. Learn proven strategies and best practices for using content to build brand visibility and connect with your audience effectively.
Overview
Syllabus
Content Marketing
Introduction to Content Marketing
- What is content marketing
- The Role of content marketing
- Planning your content strategy
- Creating a content calendar
Content Creation
- The different types of content
- Mapping content to buying stages
- Utilizing content curation
- Content creation best practices
Content Promotion
- Content promotion best practices
Content Measurement
- Why you need to promote your content
- Where to promote your content
- Creating a content promotion plan
- How to measure the success of your content marketing
- KPIs for content marketing
- Identifying opportunities to maximize results
