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Advertising on Facebook

via LinkedIn Learning

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MIT Sloan AI Adoption: Build a Playbook That Drives Real Business ROI

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Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Syllabus

Introduction

Getting started with Facebook advertising
iOS changes every advertiser must know

1. Facebook Advertising Overview

Introduction to Facebook ads
Basic advertising terminology
How to use Facebook Ads Manager

2. How Facebook Ads Work

How to set up a Facebook advertising account
Exploring the Facebook advertising structure
How to choose a Facebook ad campaign objective

3. How to Create Facebook Ads

Choose a budget for your Facebook ads
Identify your primary audience for Facebook ads
Refine your audience with interest targeting in Facebook
Manage Facebook ad placements
Choose your Facebook ad creative

4. View Your Facebook Advertising Data

How to manage existing Facebook ads and campaigns
Understand your success metrics with Facebook ads
View your Facebook ads billing summary

5. Implement Best Practices for Advertising on Facebook

Tips for writing a great Facebook ad
How to choose an effective image for your Facebook ad
Improve the performance of your Facebook ads
Key Facebook advertising policies

Conclusion

Next steps

Taught by

Megan Adams

Reviews

4.8 rating at LinkedIn Learning based on 543 ratings

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