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Coursera

Facebook Ads Course : Grow Leads & Boost Sales

LearnKartS via Coursera

Overview

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Turn Every Scroll into a Sale with Facebook Ads Mastery - the only complete, practical guide to creating high-converting campaigns that you can easily put into action. If you are a business owner, a potential advertiser, a freelancer, or a digital creator, this course provides you with the real strategies used by top advertisers to increase visibility, engagement, or sales. You’ll start learning the building blocks of Facebook marketing: How to create business pages, how to design visuals that will attract users’ attention, and how to use your brand’s page as a fruitful online community. From there, explore advanced topics such as ad creation, bidding, audience targeting, Facebook Pixel, and Conversions API. You’ll discover how to create and test videos, lead-gen campaigns, and e-commerce initiatives using AI tools, as well as measure campaign performance through reporting with Meta. By the end, you’ll confidently manage campaigns that turn clicks into customers. If you’re ready to master Meta Ads Manager, outsmart algorithms, and grow your brand faster — enroll today and start creating Facebook Ads that deliver unstoppable results.

Syllabus

  • Facebook Basics
    • Learn how to set up a professional Facebook Page, create engaging posts, and build an active online community. Discover tools, content strategies, and analytics tips to grow your followers and boost engagement effectively.
  • Facebook Ads Overview
    • Understand how Facebook Ads work, from campaign structure and objectives to targeting, budgeting, and scheduling. Learn to create your first ad, test variations, and navigate Ads Manager with confidence.
  • Tracking & Bidding & Audience Tracking
    • Learn how to set up Facebook Pixel and Conversions API to track performance accurately. Master bidding strategies and build powerful custom and lookalike audiences to maximize ad reach and ROI.
  • Facebook Campaign Creation & Strategies
    • Discover how to design, launch, and manage different types of Facebook campaigns—from video and lead generation to sales and brand awareness. Learn proven ad strategies, policy compliance, and performance optimization using Meta Business Suite.
  • Facebook Ads Ecommerce, Tools & AI, Reports, Billing & Certification
    • Explore advanced tools like Commerce Manager, automated rules, and ad experiments to optimize campaigns. Learn to leverage AI, analyze reports, manage billing, and prepare for Facebook Ads certification with real-world readiness.

Taught by

LearnKartS and Tanmoy Kumar Das

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