Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advertising on YouTube

via LinkedIn Learning

Write review
Scrimba Ad

Get 20% off all career paths from fullstack to AI

Learn More → Coursera Ad

Learn AI, Data Science & Business — Earn Certificates That Get You Hired

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Syllabus

Introduction
  • Grab attention on YouTube
1.The Basics of YouTube Advertising
  • Discover the YouTube advertisement process
  • Access Google Ads
  • Tips for creating engaging YouTube video ads
  • Uploading your ad to YouTube
2. Creating a YouTube Video Ad
  • Create a new YouTube ad campaign
  • Create a new ad group for YouTube
  • Create a new ad for YouTube
  • Add payment info for YouTube ads
  • Manage currently running ads on YouTube
3. Reviewing Google Ads Analytics
  • Touring the overview page in Google Ads Analytics
  • Create custom reports for Youtube ads
  • Adjust YouTube ads based on analytics
4. Additional Considerations for YouTube Advertising
  • Linking a YouTube account
  • Conversion tracking in Google Ads
Conclusion
  • Continue learning about advertising on YouTube

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 174 ratings

Start your review of Advertising on YouTube

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.