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LinkedIn Learning

Social Media Marketing: Managing Online Communities

via LinkedIn Learning

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Overview

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Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Syllabus

Introduction
  • Build your online community using social media
1. Introduction to Community Building
  • What is community management?
  • Why build your own community?
2. Building Your Online Community
  • Building your strategy
  • Leveraging social media to build your community
  • Best practices for community building
3. Growing Your Online Community
  • Creating content to grow your community
  • Boosting engagement in your community
  • Finding your brand influencers
  • Promoting your community
4. Measuring Your Success
  • Scaling your community
  • Measuring your community's growth
  • Determining your impact as a community manager
5. Tools for Community Management
  • Understanding tools for community management

Taught by

Megan Adams

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4.7 rating at LinkedIn Learning based on 1052 ratings

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