Overview
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Transform from Facebook beginner to marketing expert with this 20-course program covering every aspect of platform success. Starting with zero experience, you'll build a thriving presence through strategic planning, compelling storytelling, and data-driven optimization. Master content strategy by identifying your niche and creating balanced calendars mixing posts, visuals, videos, and live content. Learn to craft posts using the Hook-Body-CTA model, create visuals with mobile photography, and produce videos for Facebook Watch. Master Facebook Live for real-time connection and understand the algorithm to maximize reach. Use Meta Business Suite analytics while building communities through Groups and Pages. The program includes business training—from page setup to Facebook Ads Manager mastery. Learn monetization through Stars, Subscriptions, Events, and Shops. Special courses cover AI content with ChatGPT, Canva animation, and organic Group marketing. Through hands-on projects and templates, gain immediately applicable skills. Whether building a personal brand, growing a business, or pursuing content creation, this program provides the complete roadmap from first post to profits. By completion, you'll confidently create content, build communities, run ad campaigns, and generate multiple revenue streams on Facebook.
Syllabus
- Course 1: Facebook Strategy: Effective Content
- Course 2: Facebook Planning: Manage Content Like a Pro
- Course 3: Facebook Content Creation Essentials
- Course 4: Facebook Visuals: Enhance Photography & Design
- Course 5: Facebook Watch: Create Engaging Videos
- Course 6: Facebook Storytelling: Write Compelling Stories
- Course 7: Facebook Live: Real-Time Engagement
- Course 8: Facebook Insights: Crack the Algorithm
- Course 9: Facebook Analytics: Optimize Performance
- Course 10: Facebook Optimization: Grow Your Presence
- Course 11: Facebook Growth: Boost Your Engagement
- Course 12: Facebook Communities: Maximize Interaction
- Course 13: Facebook Monetization: Collaborate with Brands
- Course 14: Creating Social Media Posts with GenAI: Mastering ChatGPT
- Course 15: Create Animated Social Media Posts using Canva
- Course 16: Small Business Marketing Using Facebook
- Course 17: Organic Marketing: Facebook Groups For Small Businesses
- Course 18: Create a Facebook Business Page
- Course 19: Get Started with Facebook Ads Manager
- Course 20: How to Set Up a Facebook Ads Campaign
Courses
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In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress. This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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This1.5-hour long project-based course is an introduction on how to create a Facebook business page. For this project, we will be working on Facebook. Facebook is a social media platform and a great resource for businesses looking to reach a wider audience. The following will be covered: - Create a Facebook page with descriptions, profile picture and a cover photo. - Edit Facebook page’s full info. - Create automated messages and automated responses. - Add Instagram handle and WhatsApp number to Facebook. - Add an admin to your Facebook Page. By the end of this project, you will create a Facebook business page. Note: If you don't have a Facebook account, you will need to create one to be able to complete the content.
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In this project, the learner will build a client profile, master Facebook groups netiquette, and utilize them as a Marketing tool. We will learn how to generate clients using a free organic method without paid advertising. By the end of this project we will construct a step by step daily Facebook group action plan to promote a small business, and develop a strong influential Facebook account to attract high paying clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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By the end of this project, you will learn how to create an animated social media post using the free version of Canva. Animated social media posts are great tools for drawing the attention of your followers and customers to the information you are aiming to share. We can use Canva to complete this project because it provides all the tools you need to create an organized and visually appealing product while offering a variety of options for sharing and collaboration. You will learn how to plan and organize your ideas and utilize graphic design tools as you create an animated social media post. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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By the end of this project, learners will know how to get started with Facebook Ads Manager. According to Facebook, “Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes and see results for all your Facebook campaigns, ad sets and ads. Go to Ads Manager.” Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.
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Are you ready to elevate your social media game using the latest in generative AI? In today’s fast-paced digital world, creating engaging content that resonates with your audience is key to standing out. This Guided Project is designed to help social media managers, marketers, and content creators like you harness the power of AI to craft a compelling week-long social media campaign. In this 1-hour long project-based course, you will learn how to generate targeted social media content tailored to specific audience segments, design visually appealing social media posts using cutting-edge AI tools, and analyze and refine your content strategy based on real-time engagement metrics. To achieve these goals, you will create a comprehensive social media content calendar for a Gen Z-focused live event business, working through a scenario that mirrors the challenges faced by modern digital marketers. This project is unique because it not only teaches you how to create content but also how to strategically optimize it for maximum impact. To succeed in this project, you should have a basic understanding of social media platforms and a curiosity about AI-driven content creation.
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Unlock the power of data to elevate your Facebook strategy. In this course, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.
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Learn how to build and manage thriving Facebook communities that foster meaningful interaction and long-term engagement. This course covers strategies for growing active Groups and Pages, including setting clear community guidelines, designing recurring engagement prompts, and using Facebook’s built-in tools to moderate and measure success. You'll explore how to create spaces where members feel valued and connected—not just to your content, but to each other. With expert insights, planning templates, and a hands-on activity, you'll develop a complete strategy for cultivating vibrant, resilient communities on Facebook.
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Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this course, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch. By the end of this course, you will be able to: - Create engaging written posts optimized for Facebook's Feed - Produce visually compelling photo and graphic content - Develop effective video content for Facebook Watch - Create engaging content with Facebook's powerful tools
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Building an engaged audience on Facebook requires more than just great content—it’s about strategic planning, community building, and real-time interaction. In this course, you’ll learn how to develop an effective content scheduling workflow, foster active communities, and use Facebook Live to connect with your audience in meaningful ways. You’ll start by mastering content planning and management to organize and schedule posts efficiently. Next, you’ll explore strategies for growing and managing vibrant Facebook communities through Groups and Pages, leveraging engagement tactics, SEO, and hashtag strategies to boost visibility. Finally, you’ll learn how to host compelling Facebook Live sessions, from scriptwriting and technical setup to managing live interactions for maximum impact. By the end of this course, you will be able to: - Build and manage active Facebook communities through Groups and Pages - Create engagement-driven content - Develop effective content scheduling workflows - Leverage Facebook Live for real-time audience interaction
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Gain a foundational understanding of how Facebook’s algorithm works and how it affects content visibility. This course breaks down key ranking signals, content distribution patterns, and strategies for staying agile as the algorithm evolves. You'll explore how different content types perform on the platform and learn to recognize the elements of algorithm-friendly posts. With expert guidance, real-world examples, and a hands-on content analysis activity, you’ll be prepared to create posts that consistently deliver value and reach.
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Learn how to plan and deliver engaging Facebook Live broadcasts that foster real-time interaction and deepen audience connection. This course covers everything from technical setup and scheduling to audience engagement strategies and post-broadcast follow-up. You’ll develop a detailed run sheet, explore live engagement prompts, and prepare your environment for a smooth, professional experience. With expert guidance and a hands-on planning activity, you’ll be equipped to confidently use Facebook Live as a powerful tool for community building and content impact.
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Turn your Facebook presence into a revenue-generating asset. In this course, you’ll explore Facebook’s key monetization features—including Stars, Subscriptions, Paid Online Events, and Shops—and learn how to assess eligibility, align strategies with your content, and build multiple income streams. You’ll develop a 90-day monetization plan tailored to your audience and goals, a crucial skill for creators, entrepreneurs, and social media managers aiming to sustain and scale their online presence.
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Growing your presence on Facebook requires a data-driven approach, strategic monetization, and a professional content portfolio. In this course, you’ll learn how to analyze content performance, optimize your strategy using Facebook insights, and explore monetization opportunities to generate revenue. You’ll start by diving into Facebook analytics, gaining the skills to track key performance metrics and refine your content based on real data. Then, you’ll explore monetization strategies, learning how to leverage Facebook’s revenue-generating features. By the end of this course, you will be able to: - Analyze and optimize content performance using Facebook insights - Summarize effective monetization strategies - Scale your Facebook presence through data-driven decisions
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Learn how to build and manage a sustainable Facebook content plan that supports your goals and engages your audience consistently. This course walks you through creating a strategic content calendar, balancing planned and reactive posts, and using tools like Google Sheets and Meta Business Suite for scheduling and performance tracking. You'll explore content mix strategies, optimal posting times, and workflow tips to streamline your content production. Through a hands-on planning activity and expert guidance, you'll develop a reliable system to reduce content stress and improve long-term engagement on Facebook.
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Writing is at the heart of effective Facebook content. In this course, you’ll learn how to create posts that capture attention, communicate clearly, and spark meaningful engagement. You’ll explore the structure of high-performing posts—from compelling hooks to clear calls-to-action—and apply proven copywriting techniques tailored to Facebook’s Feed. Through expert insights, guided examples, and hands-on practice, you’ll experiment with different formats and use AI tools to brainstorm ideas, refine your writing, and speed up your content creation process. By the end, you’ll be able to: - Structure Facebook posts using the Hook–Body–CTA model - Write clearly and persuasively across multiple post formats - Apply storytelling techniques to enhance audience connection - Use AI tools to support content ideation and copy refinement
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Learn how to build a focused, data-informed content strategy for Facebook that supports your goals and resonates with your audience. This course walks through the key components of a successful strategy, including identifying your niche, setting content themes, and planning an effective format mix. You'll explore how to analyze audience insights and performance data to guide your decisions. With expert advice, templates, and a hands-on strategy-building activity, you’ll create a content roadmap tailored for Facebook success.
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Learn how to create visually compelling content for Facebook that captures attention and boosts engagement. This course covers essential techniques in lighting, composition, and design, along with platform-specific best practices for photos, graphics, and Stories. With expert tips, a tutorial, and a hands-on activity, you’ll develop the skills to design content that stands out in the Facebook feed.
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Learn how to create short-form videos optimized for Facebook Watch that boost engagement and grow your audience. This course covers the video production process—from planning and scripting to filming, editing, and publishing—with a focus on creating content that captures attention in the first few seconds. You'll explore best practices for visual storytelling, silent viewing optimization, and leveraging Facebook’s native video tools. With a tutorial and hands-on video project, you’ll build the skills to produce compelling, mobile-first videos that perform well on Facebook Watch.
Taught by
Dr. Elias Abdelkefi, Dr. Karl Michel, Emmanuel Ibekwe, Julia Arteno, Lamia Labello, Michael Morgan, Nina Ottaviano and Stacey Shanklin-Langford