Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

Facebook Analytics: Optimize Performance

Coursera via Coursera

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Unlock the power of data to elevate your Facebook strategy. In this course, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.

Syllabus

  • Facebook Analytics: Optimize Performance
    • Unlock the power of data to elevate your Facebook strategy. In this lesson, you'll learn how to navigate Facebook Insights and Meta Business Suite analytics to identify what content performs best, when to post, and how to tailor your strategy for maximum reach and engagement. You'll practice interpreting real metrics, spot performance trends, and develop an actionable optimization plan—key skills for social media managers, digital marketers, and content creators aiming to make informed, results-driven decisions.

Taught by

Nina Ottaviano

Reviews

Start your review of Facebook Analytics: Optimize Performance

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.