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Coursera

Facebook Live: Real-Time Engagement

Coursera via Coursera

Overview

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Learn how to plan and deliver engaging Facebook Live broadcasts that foster real-time interaction and deepen audience connection. This course covers everything from technical setup and scheduling to audience engagement strategies and post-broadcast follow-up. You’ll develop a detailed run sheet, explore live engagement prompts, and prepare your environment for a smooth, professional experience. With expert guidance and a hands-on planning activity, you’ll be equipped to confidently use Facebook Live as a powerful tool for community building and content impact.

Syllabus

  • Facebook Live: Real-Time Engagement
    • Learn how to plan and deliver engaging Facebook Live broadcasts that foster real-time interaction and deepen audience connection. This course covers everything from technical setup and scheduling to audience engagement strategies and post-broadcast follow-up. You’ll develop a detailed run sheet, explore live engagement prompts, and prepare your environment for a smooth, professional experience. With expert guidance and a hands-on planning activity, you’ll be equipped to confidently use Facebook Live as a powerful tool for community building and content impact.

Taught by

Nina Ottaviano

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