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LinkedIn Learning

Generative AI for Marketing with Microsoft 365 Copilot Professional Certificate

via LinkedIn Learning Path

Overview

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Harness the power of generative AI to revolutionize your marketing strategy and stay ahead. In this learning path, you’ll master the art of generative AI prompt writing and leverage Microsoft 365 Copilot to create compelling presentations, analyze data efficiently, and supercharge your marketing campaigns. Tune in, pass the exam, and earn your certificate.
  • Create AI-powered marketing campaigns.
  • Analyze marketing data with Excel and Copilot.
  • Develop compelling presentations with AI.

Syllabus

Courses under this program:
Course 1: Generative AI for Digital Marketers
-Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.

Course 2: Artificial Intelligence for Marketing
-Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.

Course 3: Learning Microsoft 365 Copilot for Work
-Enable Microsoft’s AI assistant inside of Word, Excel, Outlook, Teams, and PowerPoint through Microsoft 365 Copilot, a powerful add-on for Microsoft 365 Business and Enterprise users.

Course 4: Microsoft Copilot: The Art of Prompt Writing
-Unlock the power of Microsoft Copilot by crafting effective prompts across M365 applications.

Course 5: Copilot in PowerPoint: From Prompt to Presentation
-Learn how to create engaging and sophisticated presentations in PowerPoint using Microsoft 365 Copilot.

Course 6: Excel with Copilot: AI-Driven Data Analysis
-Learn how to work with Copilot in Excel for data analysis and automation.

Course 7: Microsoft 365 Copilot: Helpful Tips for Marketers
-See how Copilot for Microsoft 365 can transform Marketing by streamlining tasks like content creation, market research, product launches, and more.

Taught by

Martin Waxman, MCM, APR, Jim Sterne, Nicholas Brazzi, Garrick Chow, Julie Terberg and George Mount

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