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LinkedIn Learning

Flexible Systems for Visual Identities

via LinkedIn Learning

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Overview

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Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.

Syllabus

Introduction
  • Leveraging a brand with flexible identities
1. Flexible Logo Designs
  • Modular brand logos
  • Logotypes
  • Seal and badge logo motifs
  • Secondary brand graphics
  • Brand standards and style guides
2. Flexible Identity Layouts
  • Design with grids
  • Business card design
  • Letterhead design
  • Envelope design
  • Folder design
3. Flexible Brand Applications
  • Signage and banner design
  • Vehicle graphics design
  • Ad and promotion design
  • Complete identity systems
Conclusion
  • Next steps

Taught by

Von Glitschka

Reviews

4.7 rating at LinkedIn Learning based on 24 ratings

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