Branding Basics with Adobe Express

Overview

Bring your brand to life with Adobe Express. In this hands-on course, you’ll learn how to design memorable logos and build a cohesive brand identity that captures your unique story. You'll start by exploring logo design fundamentals through combining typography, color, and shape using the intuitive Logo Maker. Then, you'll take your branding further by defining your purpose, creating consistent visuals, and organizing assets with Adobe Express brand kits and libraries. By the end, you’ll have the confidence and tools to create a professional, unified brand presence that stands out across every platform.

Syllabus

Creating Your Logo

This module teaches learners to design effective logos using Adobe Express, combining typography, color, and shapes with hands-on practice in the Logo Maker.

Expanding Your Branding

This module teaches learners how to build a strong brand identity by defining purpose, creating visuals, and using Adobe Express brand kits and libraries to organize assets, ensure consistency, and streamline collaboration.