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LinkedIn Learning

Email Marketing: Strategy and Optimization

via LinkedIn Learning

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Overview

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Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.

Syllabus

Introduction
  • Discover the power of email marketing
1. Fit Email into Any Marketing Plan
  • Support your customer journey
  • Inform your customer personas
  • Enhance your marketing calendar
  • Identify and avoid common email marketing pitfalls
2. Identify All Types of Emails
  • Welcome and onboarding emails
  • Nurturing and transactional emails
  • Email newsletters
  • Reengaging emails
3. Optimize Everything
  • Optimize email timing
  • Enhance email subject lines
  • Learn the science behind email images
  • Master email personalization
  • Enrich your email copy
  • Develop powerful email calls to action
  • Learn the importance of email footers
  • Respond strategically to unsubscribes
4. Monitoring and Revising
  • Monitor email audience data
  • Renovate your email strategy

Taught by

Virginia O'Connor

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