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LinkedIn Learning

Email Marketing: Strategy and Optimization

via LinkedIn Learning

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Overview

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Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.

Syllabus

Introduction
  • Discover the power of email marketing
1. Fit Email into Any Marketing Plan
  • Support your customer journey
  • Use personas to personalize email
  • Create an email marketing calendar
  • Optimize audience engagement
  • Support your social media strategy
2. Optimize All Types of Emails
  • Start with the data
  • Welcome and onboarding emails
  • Digital nudges with email
  • Transactional emails
  • Reengagement emails
3. Optimize Email Content
  • Enrich your email copy
  • Writing great email subject lines
  • Learn the art and science behind email images
  • Develop powerful email calls to action
  • Learn the importance of email footers
  • Master personalization
4. Optimize Audience
  • Send messages at the best time
  • Master list segmentation
  • Respond strategically to unsubscribes
  • Monitor email audience data
Conclusion
  • Continuing to hone your email marketing skills

Taught by

Virginia O'Connor

Reviews

4.7 rating at LinkedIn Learning based on 859 ratings

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