- Explore today's most important marketing skills.
- Learn the skills most relevant for your role.
- Keep up with your peers and advance your career.
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Overview
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Did you know? Skill sets for jobs are expected to change 41% by 2025. To help you stay up to date, we compared the top skills marketing professionals had in 2015 to those they have for the same job today. Start learning the new top skills to prepare for your next career move.
Syllabus
Courses under this program:
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 3: Marketing Tools: SEO
-Explore the must-haves for your SEO tool kit, including Google Tools, SEMRush, Moz, the best AI tools to start adding to your toolkit, and more.
Course 4: Create a Go-to-Market Plan
-Launch your product or service successfully with this practical guide to creating a go-to-market strategy.
Course 5: Photoshop 2022 Essential Training
-Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
Course 6: Email Marketing: Strategy and Optimization
-Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
Course 7: Content Creation: Strategy and Tools
-Master proven strategies and AI-powered tools to effortlessly create high-quality, engaging social media content that drives results and saves you time.
Course 8: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Course 9: Advanced Google Analytics 4 (GA4)
-Discover the full potential of Google Analytics 4 (GA4) in this course designed for intermediate- and advanced-level users.
Course 10: Communication within Teams
-Learn how to cultivate the communication practices of high-performing teams. Discover how to establish a team charter, communicate in different settings, and more.
Course 1: Digital Marketing Foundations
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.
Course 2: Social Media Marketing: Strategy and Optimization
-Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Course 3: Marketing Tools: SEO
-Explore the must-haves for your SEO tool kit, including Google Tools, SEMRush, Moz, the best AI tools to start adding to your toolkit, and more.
Course 4: Create a Go-to-Market Plan
-Launch your product or service successfully with this practical guide to creating a go-to-market strategy.
Course 5: Photoshop 2022 Essential Training
-Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
Course 6: Email Marketing: Strategy and Optimization
-Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
Course 7: Content Creation: Strategy and Tools
-Master proven strategies and AI-powered tools to effortlessly create high-quality, engaging social media content that drives results and saves you time.
Course 8: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Course 9: Advanced Google Analytics 4 (GA4)
-Discover the full potential of Google Analytics 4 (GA4) in this course designed for intermediate- and advanced-level users.
Course 10: Communication within Teams
-Learn how to cultivate the communication practices of high-performing teams. Discover how to establish a team charter, communicate in different settings, and more.
Courses
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Learn how to build modern, AI-augmented digital marketing strategies that drive real business outcomes across channels, platforms, and customer touchpoints.
-
Learn about the core features of Photoshop 2022, from interface basics to the key concepts that all Photoshop users need to know—regardless of how they use the program.
-
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
-
Discover actionable strategies to transform your team’s communication from ordinary to high performing.
-
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
-
Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
-
Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
-
Master proven strategies and AI-powered tools to effortlessly create high-quality, engaging social media content that drives results and saves you time.
-
Discover the full potential of Google Analytics 4 (GA4) in this course designed for intermediate- and advanced-level users.
Taught by
Brad Batesole, Martin Waxman, MCM, APR, Sam Dey, Deirdre Breakenridge, Julieanne Kost, Virginia O'Connor, Joanna Yung, Megan Adams, Dana DiTomaso and Daisy Lovelace