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LinkedIn Learning

Marketing Tools: SEO

via LinkedIn Learning

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Overview

Google, IBM & Meta Certificates – 40% Off
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Explore the must-haves for your SEO tool kit, including Google Tools, SEMRush, Moz, the best AI tools to start adding to your toolkit, and more.

Syllabus

Introduction
  • Develop a professional SEO toolkit
1. Keyword Research Tools
  • Google keywords tool
  • Keyword rankings tools
  • Tools to improve content
2. AI Tools for Effective SEO
  • Search Generative Experience and AI overviews
  • ChatGPT and Google Gemini for SEO
  • SurferSEO for content optimization
  • MarketMuse: An AI SEO tool
3. Tools to Improve Domain Authority
  • Backlinking tools
  • MozBar Chrome tool
  • GSC: Removing backlinks
  • BuzzStream tool
4. Key SEO Tools
  • Google Business Profile
  • Structured data tools
  • Speed testing tools
  • Google SEO tools
5. Website Audit Tools
  • Google Search Console
  • Bing Webmaster Tools
  • Site audit tools: Ubersuggest and Ahrefs
Conclusion
  • Continue your personal SEO journey

Taught by

Sam Dey

Reviews

4.6 rating at LinkedIn Learning based on 177 ratings

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