Advanced Google Analytics 4 (GA4)

Introduction

• Advanced Google Analytics: Diving deep in GA4
• What you should know

1. Attribution and Privacy in GA4

• How does GA4 capture information?
• Cookie consent and GA4 modelling
• GA4 attribution: First user vs. session

2. Leveraging GA4 for Greater Insight

• Surveying advanced GA4 property settings
• Configuring your data stream in GA4
• Implementing data filters in GA4

3. Working with Events in GA4

• Working with automatically captured events in GA4
• Creating and modifying events in GA4
• Using event parameters effectively in GA4
• Using custom dimensions and metrics in GA4
• Creating calculated metrics in GA4
• Configuring key events in GA4
• Troubleshooting events with the DebugView in GA4

4. Users and Audiences in GA4

• Tracking users and implementing User ID tracking in GA4
• Building audiences in GA4
• Using audience triggers in GA4

5. Custom Reports and Explorations in GA4

• Using comparisons and filters in GA4 reports
• Modifying and creating reports in GA4
• Changing the Reports menu in GA4
• Using explorations in GA4
• Creating a free form exploration in GA4
• Creating a funnel exploration in GA4
• Creating a path exploration in GA4
• Creating a segment overlap exploration in GA4
• Creating a user explorer exploration in GA4
• Creating a cohort exploration in GA4
• Creating a user lifetime exploration in GA4

6. Enhancing GA4 Data

• Creating a custom channel group in GA4
• Configuring insights and alerts in GA4
• Cross-domain tracking in GA4
• Product linking in GA4

Conclusion

• Keeping current on features and functionality as GA4 evolves