This comprehensive workshop takes a deep dive into Google Analytics and its many applications using GA4, the latest version of Google Analytics. Learn how to set up an account and understand which metrics and events you should be tracking. Discover the features of GA4, including its data model an...
Overview
Syllabus
- Introduction to Web Analytics and Google Analytics
- Using Google Analytics to Understand Visitor Behavior
- Creating a Google Analytics Measurement Plan
- Aligning Business Objectives with Google Analytics Goals
- Setting Up Your Google Analytics Account
- Best Practices for Configuring Google Analytics
- Implementing Filters in Google Analytics for Clean Data
- Understanding Dimensions and Metrics in Google Analytics
- Building Audiences in Google Analytics
- Using Google Ads Audiences for Remarketing
- Tracking Key Events in Google Analytics
- Creating Custom Key Events in Google Analytics
- Navigating the Google Analytics Dashboard
- Understanding Audience Reports in Google Analytics
- Acquisition Reports: Where Are Your Visitors Coming From?
- Behavior Reports: How Users Interact with Your Website
- Conversion Reports: Measuring Success on Your Website
- Retention Reports: Keeping Users Engaged Over Time
- Traffic Acquisition: Analyzing Sources and Campaign Effectiveness
- Introduction to UTM Tracking and Campaign Performance
- Best Practices for Using UTM Parameters
