Google Analytics Bootcamp

Google Analytics Curriculum

Introduction to Google Analytics

• What is Web Analytics
• Intro to Google Analytics
• How Google Analytics Works
• Why Web Analytics Matter
• Questions Google Analytics Answers
• The Role of Analytics in Your Buyers Journey

Developing a Google Analytics Strategy

• Intro to Measurement Plans
• The Importance of Measurement Plans
• Who Should be Involved in Creating a Measurement Plan?
• Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

• How to install Google Analytics Tracking Code
• How to test to confirm codes are installed and tracking correctly
• Understanding the structure of your Google Analytics Account
• Introduction to Views in Google Analytics
• Google Analytics account limits
• Understanding account users and permissions
• Important Google Analytics configurations

Introduction to Filters

• Understanding Google Analytics filters
• Google Analytics filter types
• How to setup Google Analytics filters?

Conversion Tracking

• What is conversion tracking?
• What are goals?
• How to setup goals
• Important configurations for tracking ecommerce transactions

An overview of the Google Analytics Dashboard

• An overview of reports
• Understanding dimensions & metrics

Google Analytics Reports

• Audience Report, what it’s for and how to use it
• Acquisition Report, what’s it for and how to use it
• Behavior Report, what it’s for and how to use it
• Conversion Report, what it’s for and how to use it
• Ecommerce Report, what’s its for and how to use it

How to leverage Google Analytics data to improve performance

• How to share reports
• How to setup dashboards and shortcuts
• How to track your marketing campaigns in Google Analytics

UTM Code Tracking

• Why Tracking Visitors Matters
• Introduction to UTM Parameters
• Anatomy of a UTM Parameter
• A Look at UTM Parameters in Google Analytics
• How to Create a Link with the UTM Builder

Retargeting

• Introduction to Retargeting
• Why Retargeting
• How to Create a Retargeting List