Google Analytics Bootcamp

Google Analytics Curriculum

Introduction to Google Analytics

• What is Web Analytics
• Intro to Google Analytics
• How Google Analytics Works
• Why Web Analytics Matter
• Questions Google Analytics Answers
• The Role of Analytics in Your Buyer’s Journey

Developing a Google Analytics Strategy

• Intro to Measurement Plans
• The Importance of Measurement Plans
• Who Should be Involved in Creating a Measurement Plan?
• Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

• How to install Google Analytics Tracking Code
• How to test to confirm codes are installed and tracking correctly
• Understanding the structure of your Google Analytics Account
• Introduction to Views in Google Analytics
• Google Analytics account limits
• Understanding account users and permissions
• Important Google Analytics configurations

Introduction to Filters

• Understanding Google Analytics filters
• Google Analytics filter types
• How to set up Google Analytics filters?

Conversion Tracking

• What is conversion tracking?
• What are goals?
• How to set up goals
• Important configurations for tracking ecommerce transactions