Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Google Analytics

via VDCI

Go to class Write review

Details

Provider

VDCI
Pricing

$650.00
Languages

English
Certificate

Certificate Available
Effort

12 hours
Sessions

Self-Paced
Level

Beginner

Found in

Overview

Gain experience with Google Analytics to track website activity, evaluate campaign performance, and support informed marketing decisions. This self-paced course introduces the core features of Google Analytics 4 and shows you how to interpret data, customize reports, and optimize performance to strengthen your overall digital strategy.

Syllabus

Google Analytics Curriculum

Introduction to Google Analytics

What is Web Analytics
Intro to Google Analytics
How Google Analytics Works
Why Web Analytics Matter
Questions Google Analytics Answers
The Role of Analytics in Your Buyer’s Journey

Developing a Google Analytics Strategy

Intro to Measurement Plans
The Importance of Measurement Plans
Who Should be Involved in Creating a Measurement Plan?
Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

How to install Google Analytics Tracking Code
How to test to confirm codes are installed and tracking correctly
Understanding the structure of your Google Analytics Account
Introduction to Views in Google Analytics
Google Analytics account limits
Understanding account users and permissions
Important Google Analytics configurations

Introduction to Filters

Understanding Google Analytics filters
Google Analytics filter types
How to setup Google Analytics filters?

Conversion Tracking

What is conversion tracking?
What are goals?
How to setup goals
Important configurations for tracking ecommerce transactions

Reviews

Start your review of Google Analytics