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LinkedIn Learning

Email Marketing Foundations

via LinkedIn Learning

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Overview

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In this practical course, marketing expert Megan Adams shares actionable tips for planning and executing effective email and newsletter initiatives.

Syllabus

Introduction
  • Why every business needs an email marketing strategy
  • What to know before getting started
1. Foundations of Email Marketing
  • Anatomy of a successful email
  • How to craft winning email campaigns
  • Building and growing an email list
2. Strategies for Effective Email Campaigns
  • Planning and scheduling email campaigns
  • Must use marketing automations
  • Best tools for email marketing, including AI
3. Measuring Email Marketing Success
  • Key metrics for long-term success
  • Developing a long-term email marketing strategy
Conclusion
  • Leveraging the best resources for email marketing

Taught by

Megan Adams

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